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How to Choose Your Ideal Audience Before You Have Full Clarity and You’re Struggling with Indecision

An enchanting illustration of a magical forest crossroads with three winding paths paved with cobblestones. Each path is shrouded by the mystic haze and flanked by lush, towering trees with glowing lights that resemble fireflies, creating an atmosphere of wonder. In the foreground, a whimsical fairy with delicate wings is looking down at her notebook, standing at the junction, symbolizing contemplation and the choices one faces at life's various crossroads. The ground is dotted with small, vibrant mushrooms, adding a touch of magic to the scene.

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How to Choose Your Ideal Audience Before You Have Full Clarity

If you’re grappling with the decision of which audience to attract because your diverse experience and expertise open doors to numerous niches, then read on.

Overcoming Indecision: Finding Your Focus

Overcoming Indecision: Finding Your Focus

Finding your focus is within reach, even if you currently still find yourself frozen by the vast array of options.

Figuring out who the “right” audience is to dedicate your content and list building efforts to is a common predicament, especially when you are multi-passionate and find it difficult to commit to only one thing.

The path to clarity and action is simpler than you think!

Starting with What You Have: The Lowest Hanging Fruit Approach

Aligning Your Skills with Audience Needs

The first step towards resolving this indecision is NOT to brainstorm for months to try to map out what your “big picture vision” is or what offers the “umbrella business” should be made up of.

Rather, I encourage you to assess what aligns most closely with your current capabilities and enthusiasm. 

With a wealth of options at your disposal, the question isn’t which audience is objectively the best for future prosperity & wealth nor best for your future ultimate personal fulfillment; but which audience you can serve most effectively and passionately right now. And by right now I mean, today.

Today’s Starting Point: Moving Beyond the Fear of Commitment

Consider the concept of the “lowest hanging fruit” in this context—it’s about identifying the group you can reach out to and benefit the most with the least amount of stretch.

This doesn’t mean choosing the easiest option for the sake of ease but rather selecting an audience where your current skills and interests intersect with their needs and preferences. 

This decision doesn’t have to be a lifelong commitment; it’s just today’s starting point that gets you moving.

The Power of Momentum: Taking the First Step

From Dense Fog to Clear Pathways

Momentum is the goal here. Like navigating through a dense fog, the further you walk, the clearer the path becomes.

The Role of Instinct in Choosing Your Audience

Taking action by choosing an audience to focus on for the next month, or perhaps 90 days, allows you to start the journey. This initial engagement provides valuable insights into what works, what doesn’t, and most importantly, where your passion truly lies.

Embracing Flexibility: The Figure-It-Out-As-You-Go Approach

Learning Through Action and Feedback

Ask yourself: if I asked you to write an Instagram post about a workshop or a one time 1:1 coaching call offer TODAY, what would the offer be and who would it be for?

Follow that instinct. Write THAT post, to THAT niche.

The Importance of Being Open to Change

Then, remain open to reevaluating your choice as you progress. If someone takes you up on that offer, cool!

Follow through and deliver that workshop or coaching session and then see if you enjoy it.

Building a Foundation for Future Growth

The Strategic Value of Initial Choices

Your preferences might shift, and that’s perfectly okay. 

The beauty of starting is that it gives you the flexibility to pivot and refine your focus based on real-world feedback and your evolving interests.

This is honestly the ONLY way to TRULY know if you like doing something with a specific type of person — by actually doing it.

Action Over Inaction: Making the First Move

The Only Real Mistake is Standing Still

This iterative approach is grounded in action. The fear of choosing “wrong” can be paralyzing.

But remember, inaction is the only real “mistake”.

Progress Through Experimentation: Finding What Works

Every step forward, even if it later requires adjustment, is progress. 

It’s through engagement and experimentation that you’ll discover the audience you not only connect with most but also where you can make the most significant impact.

Next Steps and Conclusion: From Today’s Action to Tomorrow’s Clarity

Evaluating and Refining Your Focus

Adopting this strategy doesn’t mean abandoning the idea of serving other niches in the future.

The Continuous Journey of Discovery and Growth

On the contrary, it’s about building a foundation from which you can expand and explore other directions with time.

The key is to start with what feels most resonant and achievable now. Let your initial choice guide you to deeper understandings and opportunities.

This approach isn’t a shortcut; it’s a strategic way to move forward when you feel absolutely FROZEN by indecision or lack of knowledge on which of the potential paths to choose. 

Just move forward with purpose and passion for today. If today’s Instagram post or the offer you put out there doesn’t feel totally right after all, no problem! At least now you know! 

This is a step forward. Try a new thing next week. 🙂

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